MICHAEL JOHN
HUGHES

about


3d motion & photography, creative + art direction, brand storytelling
work


199A®, camargue, bygray, worktones, kowtow, brisbane city, spot coffee + more





social

instagram    e-mail


















sample of work 



gentle monster x maison margiela concept

brand world-building interactive web design where 3d modelled products follow the user’s cursor around the screen


creative direction
creative design
3d/graphic design
ui/ux design



new balance lab concept

re-brand concept that elevates, modernizes and draws interest to the new balance brand while taking inspiration from existing products.


creative direction
creative design
3d/graphic design
ui/ux design



ganni bou bag concept

animation branding concept in collaboration with jasmine dowling



creative direction
3d animation
3d modelling
product scanning

camargue

editorial fashion photography for seasonal campaign


photography



199A®

creative direction & strategy for fashion retail brand


creative direction
creative design
photography
merchandising
branding
3d/graphic design



y3 + 199A®

editorial photgraphy lookbook & window merchandising


creative direction
photography
production

story mfg + double double store

editorial photography lookbook 


photography
creative direction




coffee supreme concept

introduces a new merchandise logo design and connects the universal sleep→wake-up→coffee concept within a custom, on-brand environment


creative direction
3d modelling
3d animation
graphic design



stussy concept

graphic design, 3d modelling and animation for advertising campaign


creative direction
graphic design
3d design
animation

carhartt wip + double double store

editorial photography for carhartt wip lookbook campaign


photography
creative direction
production




mihara + double double store

3d augmented reality videography for marketing campaign


3d design
augmented reality videography
creative direction
3d scanning

 gramicci + 199A®

window concept & merchandising


creative direction
concept
production
merchandising


carne bollente + 199A®

editorial photography & videography campaign


photography
videography
creative direction



bygray lamp

3d design for minimum viable product & proof of industrial design


graphic design
3d design
3d modelling & animation

 kowtow + jasmine dowling

editorial photography for kowtow with jasmine dowling


photography



pike farm

editorial photography for multi-year personal project documenting a pineapple farm


photography



paloma wool + double double store

editorial photography for lookbook campaign


photography
creative direction

comme des garcon + 199A®

window merchandising & concept
creative direction
concept
production
merchandising




book design

cover design and layout for photobook


graphic design
art direction
cover design
photography

worktones

editorial photography


photography

his & hers italy

collaborative photobook


photography
creative direction
graphic design



n.hoolywood + double double store

editorial photography for lookbook campaign


photography
creative direction

 sunnei + double double store

editorial photography for lookbook campaign


photography
creative direction