CLIENT: 760SKIN
PROJECT: ULTA.COM STOCKIST LAUNCH
DATE: 2026
BRIEF: Create a story that celebrates 760Skin stocking in Ulta.com, a major USA beauty retailer with 100’s of stores, while keeping forcus on the 760Skin brand and world. We looked to incorporate references to their origin in Palm Springs, introducing their audience to the fictional 760Skin ‘Country Club’, an embodiment of their environment and brand, while also referencing the local desert plants whose biotechnology is used within the products for optimal hydration. The country club acts as a hydrated oasis of greenery, water and recreation within the desert environment. Small details include the products being subtly present throughout before the final reveal, for example the sand bunker on the golf course is the shape of the brands Desert Reset under-eye patch.