sample of work

new balance lab concept

re-brand concept that elevates, modernizes and draws interest to the new balance brand while taking inspiration from existing products.

creative direction
creative design
3d/graphic design
ui/ux design

bygray lamp

3d design for minimum viable product & proof of industrial design

graphic design
3d design
3d modelling & animation

camargue

editorial fashion photography for seasonal campaign

photography

199A®

creative direction & strategy for fashion retail brand

creative direction
creative design
photography
merchandising
branding
3d/graphic design

y3 + 199A®

editorial photgraphy lookbook & window merchandising

creative direction
photography
production

story mfg + double double store

editorial photography lookbook

photography
creative direction

stussy concept

graphic design, 3d modelling and animation for advertising campaign

creative direction
graphic design
3d design
animation

mihara + double double store

3d augmented reality videography for marketing campaign

3d design
augmented reality videography
creative direction
3d scanning

gramicci + 199A®

window concept & merchandising

creative direction
concept
production
merchandising

carne bollente + 199A®

editorial photography & videography campaign

photography
videography
creative direction

double double store

3d graphic design for end of season sale advertising campaign

creative direction
graphic design
3d design

carhartt wip + double double store

editorial photography for carhartt wip lookbook campaign

photography
creative direction
production

kowtow + jasmine dowling

editorial photography for kowtow with jasmine dowling

photography

pike farm

editorial photography for multi-year personal project documenting a pineapple farm

photography

paloma wool + double double store

editorial photography for lookbook campaign

photography
creative direction

comme des garcon + 199A®

window merchandising & concept

creative direction
concept
production
merchandising

book design

cover design and layout for photobook

graphic design
art direction
cover design
photography

worktones

editorial photography

photography

his & hers italy

collaborative photobook

photography
creative direction
graphic design

n.hoolywood + double double store

editorial photography for lookbook campaign

photography
creative direction

sunnei + double double store

editorial photography for lookbook campaign

photography
creative direction

199A®

window marketing concept & merchandising for season sale

photography
creative direction
production
concept
merchandising

MICHAEL JOHNHUGHES

MICHAEL JOHN
HUGHES