sample of work

new balance lab concept

re-brand concept that elevates, modernizes and draws interest to the new balance brand while taking inspiration from existing products.

creative direction
creative design
3d/graphic design
ui/ux design

ganni bou bag concept

animation branding concept in collaboration with jasmine dowling

creative direction
3d animation
3d modelling
product scanning

camargue

editorial fashion photography for seasonal campaign

photography

199A®

creative direction & strategy for fashion retail brand

creative direction
creative design
photography
merchandising
branding
3d/graphic design

y3 + 199A®

editorial photgraphy lookbook & window merchandising

creative direction
photography
production

story mfg + double double store

editorial photography lookbook

photography
creative direction

coffee supreme concept

introduces a new merchandise logo design and connects the universal sleep→wake-up→coffee concept within a custom, on-brand environment

creative direction
3d modelling
3d animation
graphic design

stussy concept

graphic design, 3d modelling and animation for advertising campaign

creative direction
graphic design
3d design
animation

carhartt wip + double double store

editorial photography for carhartt wip lookbook campaign

photography
creative direction
production

mihara + double double store

3d augmented reality videography for marketing campaign

3d design
augmented reality videography
creative direction
3d scanning

gramicci + 199A®

window concept & merchandising

creative direction
concept
production
merchandising

carne bollente + 199A®

editorial photography & videography campaign

photography
videography
creative direction

double double store

3d graphic design for end of season sale advertising campaign

creative direction
graphic design
3d design

bygray lamp

3d design for minimum viable product & proof of industrial design

graphic design
3d design
3d modelling & animation

kowtow + jasmine dowling

editorial photography for kowtow with jasmine dowling

photography

pike farm

editorial photography for multi-year personal project documenting a pineapple farm

photography

paloma wool + double double store

editorial photography for lookbook campaign

photography
creative direction

comme des garcon + 199A®

window merchandising & concept

creative direction
concept
production
merchandising

book design

cover design and layout for photobook

graphic design
art direction
cover design
photography

worktones

editorial photography

photography

his & hers italy

collaborative photobook

photography
creative direction
graphic design

n.hoolywood + double double store

editorial photography for lookbook campaign

photography
creative direction

sunnei + double double store

editorial photography for lookbook campaign

photography
creative direction

199A®

window marketing concept & merchandising for season sale

photography
creative direction
production
concept
merchandising

MICHAEL JOHNHUGHES

MICHAEL JOHN
HUGHES