MICHAEL JOHN
HUGHES

about


creative + art direction, brand storytelling, design & photography
work


199A®, camargue, bygray, worktones, kowtow, brisbane city, spot coffee + more





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sample of work 



new balance lab concept

re-brand concept that elevates, modernizes and draws interest to the new balance brand while taking inspiration from existing products.


creative direction
creative design
3d/graphic design
ui/ux design



ganni bou bag concept

animation branding concept in collaboration with jasmine dowling



creative direction
3d animation
3d modelling
product scanning

camargue

editorial fashion photography for seasonal campaign


photography



199A®

creative direction & strategy for fashion retail brand


creative direction
creative design
photography
merchandising
branding
3d/graphic design



y3 + 199A®

editorial photgraphy lookbook & window merchandising


creative direction
photography
production

story mfg + double double store

editorial photography lookbook 


photography
creative direction




coffee supreme concept

introduces a new merchandise logo design and connects the universal sleep→wake-up→coffee concept within a custom, on-brand environment


creative direction
3d modelling
3d animation
graphic design



stussy concept

graphic design, 3d modelling and animation for advertising campaign


creative direction
graphic design
3d design
animation

carhartt wip + double double store

editorial photography for carhartt wip lookbook campaign


photography
creative direction
production




mihara + double double store

3d augmented reality videography for marketing campaign


3d design
augmented reality videography
creative direction
3d scanning

 gramicci + 199A®

window concept & merchandising


creative direction
concept
production
merchandising


carne bollente + 199A®

editorial photography & videography campaign


photography
videography
creative direction


double double store

3d graphic design for end of season sale advertising campaign


creative direction
graphic design
3d design



bygray lamp

3d design for minimum viable product & proof of industrial design


graphic design
3d design
3d modelling & animation

 kowtow + jasmine dowling

editorial photography for kowtow with jasmine dowling


photography



pike farm

editorial photography for multi-year personal project documenting a pineapple farm


photography



paloma wool + double double store

editorial photography for lookbook campaign


photography
creative direction

comme des garcon + 199A®

window merchandising & concept
creative direction
concept
production
merchandising




book design

cover design and layout for photobook


graphic design
art direction
cover design
photography

worktones

editorial photography


photography

his & hers italy

collaborative photobook


photography
creative direction
graphic design



n.hoolywood + double double store

editorial photography for lookbook campaign


photography
creative direction

 sunnei + double double store

editorial photography for lookbook campaign


photography
creative direction




199A®

window marketing concept & merchandising for season sale


photography
creative direction
production
concept
merchandising