MICHAEL JOHN
HUGHES

about


creative + art direction, brand storytelling, photography & design

work


199A®, worktones, asos, kowtow, brisbane city, spot coffee + more





social

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sample of work 




199A®

creative direction & strategy for fashion retail brand


creative direction
creative design
photography
merchandising
branding
3d/graphic design



y3 + 199A®

editorial photgraphy lookbook & window merchandising 2024


creative direction
photography
production
story mfg + double double store

editorial photography lookbook 2021


photography
creative direction




double double store

3d graphic design for end of season sale advertising campaign


creative direction
graphic design
3d design





mihara + double double store

3d augmented reality videography for marketing 2023


3d design
augmented reality videography
creative direction

3d scanning
gramicci + 199A®

window concept & merchandising


creative direction
concept
production
merchandising

carne bollente + 199A®

editorial photography & videography campaign


photography
videography
creative direction




carhartt wip + double double store

editorial photography for carhartt wip lookbook campaign


photography
creative direction
production
kowtow + jasmine dowling

editorial photography for kowtow with jasmine dowling


photography









pike farm

editorial photography for multi-year personal project documenting a pineapple farm


photography



paloma wool + double double store

editorial photography for lookbook campaign



photography
creative direction

comme des garcon + 199A®

window merchandising & concept


creative direction
concept
production
merchandising




tokyo

ongoing series on tokyo


photography
worktones

editorial photography


photography
his & hers italy

collaborative photobook


photography
creative direction
graphic design



n.hoolywood + double double store

editorial photography for lookbook campaign


photography
creative direction
sunnei + double double store

editorial photography for lookbook campaign


photography
creative direction




199A®

window marketing concept & merchandising for season sale


photography
creative direction
production
concept
merchandising